About — The Quick Word Company

We humbly ask for your ‘too-hard basket’. Pass it over.

Leave all the half-baked ideas, scrappy notes, annual turnover woes, recruitment problems, audience engagement struggles, and bloated strategies. We’ll turn that basket upside down, shake it out, and shape it up like a juicy lump of clay.

We’re narrative master weavers, who spread clarity like butter. We take audiences from A to Buy Now and take the high road out of white noise. We pour your business a tall, cool glass of fresh ideas. Then we do what few can—one of the hardest creative tasks imaginable—we put pen to paper.

We do the work that makes ideas happen, so you can have the words you need, just as you need them.

Creative partners, siblings, and the squeeze of lemon to each other’s quirks and talents.

Cruz Macalligan

Audio columnist, radio host, and producer for RTHK Radio 3; disability advocate; poet; scriptwriter; and comedian on sabbatical, Cruz cut her teeth writing and creating in the world of publishing, public relations, and advertising.

A little quirky around the edges, Cruz’s unique flavour of creativity is a key ingredient in selling big ideas to business heads, charting clear paths out of content clutter, and connecting like minds. She’s a creative loose cannon, ideas generator, and a marathon writer, who spends most of her days balancing her overactive imagination with good copy common sense.

Ellie Macalister-Smith

While sledding down sand dunes in Inner Mongolia, Ellie, then a TV host for a Chinese travel show, probably didn’t see her future copywriting career coming. But at least she was accustomed to being out of her comfort zone.

Bouncing ideas around like bright, brilliant tennis balls, she connects the creative dots and finds lost pieces to project puzzles. Ellie is consumed with the impact and power of words. She runs copy through its paces to ensure it’s up to scratch and leaves no stone unturned when writing, traversing a metaphorical universe to explore the best way to communicate ideas.